Roundabout sponsorship scheme intro

Showing a company’s commitment to improving their local and wider community, while providing a cost-effective way to promote their business and raise their profile.

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The sponsorship scheme provides a cost-effective way for local and national businesses to promote their business and raise their profile. 

About the scheme

Northumberland has an extensive highway network stretching from Durham to the Scottish borders and from the east coast across to Cumbria. Roundabouts are a key feature in towns and villages across the county. When compared to other types of media outlets, sponsorship tends to be one of the most competitive.   


  • You will have your name displayed in a highly visible location all year round. 
  • You will have a rare opportunity to engage with people while they’re on the move and a chance to show support for the local authority while maintaining exclusive space free from your direct competitors. 
  • Roundabout signs provide a company with uninterrupted coverage of your business and are safely and strategically sighted to achieve maximum exposure. 
  • If you are located in a remote location, a roundabout sign can prove invaluable as a means of attracting new customers. 
  • All the income raised from the sponsorship of roundabouts is reinvested into the highways network. 
  • Northumberland County Council does not currently offer any other type of sponsorship facility. 

Roundabout sponsorship prices

Discounts are available for organisations that purchase four or more signs directly from the Council” after “Roundabout sponsorship within Northumberland, regardless of location, is subject to an annual fee of £1,000 per panel plus VAT. This includes the annual rental and maintenance of the sign.

These charges are subject to annual review. 

Available sites

Click here to view the sites Northumberland County Council currently has available for sponsorship. 

Contact us

If you wish to register your interest for one of the available sites, please email or call 0345 600 6400, quoting the site reference number which can be found in ‘available sites’ table above. 

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