Tourist signs

Tourism signing provides an important opportunity for both tourism businesses and local economies. Their primary purpose is to guide those wishing to visit a tourist destination along the most appropriate route for the later stages of their journey, or to show facilities a tourist would not usually expect to find in that area.

How to apply for a new tourist sign

The objective of brown & white signs is to meet the local and strategic needs of visitors and road users in general. Their implementation will be consistent with safe and efficient traffic management and with minimal impact on both the built and rural environment. 

Document explaining the application process    

Check that you are eligible to apply for a sign.   

Applying on a minor (B) road 

If you would like to make an application for tourism signs, the Northumberland County Council policy document and application form can be downloaded. In the event of signs being agreed, all costs related to the design and implementation of the signs must be met by the applicant. 

• Click here to download the application form for minor roads. 

Applying on a major (A) road 

Should any of the tourist signs being requested be on a trunk road (A1, A19, A69), then applications must be assessed by Highways England. 

• Advice on applying for brown tourist signs from Gov.UK.

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